The conversations of life

Domino’s is using Artificial Intelligence (AI) to make sure you get the perfect pizza


Yes, this is what all our technological advancement has come to.

Domino’s is launching a new AI-powered pizza checker (pictured inset) that will automatically scan pizzas for correct distribution of toppings, cheese levels (very important), and whether the pizza generally looks appetising – to make sure it’s of a top-notch standard.

The rollout of this new system has been in development for two years as a response to what Domino’s says is the most common complaint the company receives: “my pizza doesn’t look like it should”. 

A strange move, perhaps – but not the most bizarre from Domino’s in recent years.

In 2018, the company ran a campaign in Russia offering 100 free pizzas a year for a century to anyone who got a tattoo of their logo on their body (and it backfired spectacularly). And in 2017, they launched the first-ever Domino’s wedding gift registry in the US.

You can’t say they don’t care about their customers.

Leave A Reply