The conversations of life

Are we losing our nerve? Latest Australia Day lamb ad earns just five complaints


Meat and Livestock Australia’s annual Australia Day ad always makes the headlines, and this year’s campaign has been no different with widespread debate over its decision to not use the words ‘Australia Day’ and some Indigenous leaders labelling the ad “highly offensive”.

But the ad, which shows a group of Indigenous people enjoying a beach barbecue before being “invaded” by boatloads of immigrants, has prompted just five complaints to the Advertising Standards Board.

Last year’s ad featuring SBS newsreader Lee Lin Chin led to hundreds of complaints after including a scene in which a vegan’s kale was destroyed by commandos, making it the second-most complained about ad in 2016.

So is this year’s ad really so controversial?

Make up your own mind – watch it here.

Lauren is a journalist for, agedcare101 and The Donaldson Sisters. Growing up in a big family in small town communities, she has always had a love for the written word, joining her local library at the age of six months. With over eight years' experience in writing and editing, she is a keen follower of news and current affairs with a nose for a good story.

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