The 87-year-old ex-PM has announced the launch of Hawke’s Brewing Co., with the first product Hawke’s Lager making its debut at a number of pubs around Sydney this week.
The company was founded by Australians Nathan Lennon and David Gibson, while they were working as advertising creative directors in New York.
“Dave and I were chatting about who, given the chance, we’d most like to have a beer with. We both said Bob Hawke,” Mr Lennon told Hospitality Magazine.
Rather than sit on the idea, the two decided to make it a reality and approached Mr Hawke to be the face of the brand.
The former PM is well-known for his love of a ‘cold one’, famously breaking a world record for downing a yard of beer while a student at Oxford University in the 1950’s.
It’s all in the name of a good cause too. They’ve formed a partnership with the not-for-profit Landcare Australia (which Bob helped establish while PM) to donate a percentage of the beers’ sales – including all of Mr Hawke’s profits – to rural projects around the country.
We’ll say cheers to that!