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Bob Hawke is now a beer

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The 87-year-old ex-PM has announced the launch of Hawke’s Brewing Co., with the first product Hawke’s Lager making its debut at a number of pubs around Sydney this week.

The former PM is well-known for his love of a beer
The former PM is well-known for his love of a beer

The company was founded by Australians Nathan Lennon and David Gibson, while they were working as advertising creative directors in New York.

“Dave and I were chatting about who, given the chance, we’d most like to have a beer with. We both said Bob Hawke,” Mr Lennon told Hospitality Magazine.

Rather than sit on the idea, the two decided to make it a reality and approached Mr Hawke to be the face of the brand.

The former PM is well-known for his love of a ‘cold one’, famously breaking a world record for downing a yard of beer while a student at Oxford University in the 1950’s.

It’s all in the name of a good cause too. They’ve formed a partnership with the not-for-profit Landcare Australia (which Bob helped establish while PM) to donate a percentage of the beers’ sales – including all of Mr Hawke’s profits – to rural projects around the country.

We’ll say cheers to that!

Lauren Broomham

Lauren is a journalist for villages.com.au, agedcare101 and The Donaldson Sisters. Growing up in a big family in small town communities, she has always had a love for the written word, joining her local library at the age of six months. With over eight years' experience in writing and editing, she is a keen follower of news and current affairs with a nose for a good story.


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