About Us

You can trust agedcare101

The information provided in agedcare101 has been produced with the utmost care to ensure it is correct, independent and able to be updated regularly as changes occur.

What is the agedcare101 business model?

To ensure you can have confidence in our advice, we want to be transparent about the business model for agedcare101.

agedcare101 is a collaboration between the following partners – all ‘experts’ in the area of aged care, in their different fields.

What are the agedcare101' sources of income?

We make our income in two main ways:

These annual fees, together with the fees from the directory, means we are able to provide a high-quality education for consumers at no cost.

How have we put the information together?

The combined background and experience of the core agedcare101 team and our networks provide an impressive repository of knowledge about ageing and aged care in Australia.  Even so, we have undertaken a rigorous research process to ensure the reliability of the content for agedcare101.

Our research has been undertaken via a number of methods:
  • As ‘desktop’ researchers, we have used all the available resources we could find on aged care in Australia, how it works and how to access services.  From ranging over the Government’s own websites, consumer advocacy websites, health advocacy websites, aged care service websites and a wide range of blogs and articles in academic, business and mainstream media, we’ve sifted through the information, clicked through to links, downloaded resources and distilled it into simple messages.
  • From real, personal experience – our own and those of others we know - we have shared our own experience, knowledge, ‘tips’ and ‘traps for young players’.


  • We’ve drawn on the ‘mystery shopper’ technique, using people with no prior knowledge of aged care  – to identify all the stages involved in finding aged care, with particular attention to what was missing, complicated or unclear.  We have noted specific questions, the hard-to-understand information, the complexity in navigating all the different locations you need to find and any other tips and tricks discovered along the way.
How do we ensure the information remains correct and up to date?

The aged care system continues to evolve as changes to Government policy are gradually implemented and issues are debated.  We have a range of measures in place to ensure that the information provided on agedcare101 is – and remains – correct and up to date.

agedcare101 undertakes continuous monitoring of government policy, aged care industry issues and consumer issues, as well as general debate in the community and the aged care sector, to ensure important issues and emerging trends are both reported (via our news updates and weekly newsletter) and reflected in the content of our website.

What's important to us?

agedcare101 is a sector initiative.  Created by people who work in villages and aged care, we seek to make the customer's journey of ageing easier through a better understanding of the 'care system' and the options available.

Education, understanding and easy access to the right information and advice is our objective.

Equally, we seek to support operators and allied services with the optimum platform to present their unique value propositions, matching customers with optimum solutions.

Ageing with care is a journey.  We seek to partner with all participants in that journey, adding value at each step. Please join us.

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A special thanks to our contributors

Caroline Egan

DCM Media, agedcare101

Caroline has a wealth of experience writing within the retirement and aged care sector and is a contributing journalist for the Villages.com.au and agedcare101 blog and accompanying newsletters.

Ian Horswill


Ian is a journalist, writer and sub-editor for the aged care sector, working at The DCM Group. He writes for The Weekly Source, agedcare101, villages.com.au and the DCM Institute fortnightly newsletter Friday. Ian is in daily contact with CEOs of retirement living, land lease and the aged care operations and makes a new contact every week. He investigates media releases, LinkedIn and Facebook for a good source for ideas for stories.

Lauren Broomham

Retirement and Aged Care Journalist

Lauren is a journalist for villages.com.au, agedcare101 and The Donaldson Sisters. Growing up in a big family in small town communities, she has always had a love for the written word, joining her local library at the age of six months. With over eight years' experience in writing and editing, she is a keen follower of news and current affairs with a nose for a good story.

Jill Donaldson


Jill has been practicing as a clinical physiotherapist for 30 years. For the last 13 years she has worked solely in the Aged Care sector in more than 50 metropolitan and regional facilities. Jill has also toured care facilities in the US and Africa and is a passionate advocate for both the residents in aged care and the staff who care for them. She researches and writes for DCM Media.

Chris Baynes

DCM Media, agedcare101

Chris has been a journalist and publisher in the retirement village and aged care sectors for 11 years. He has visited over 250 retirement villages and 50 aged care facilities both within Australia and internationally. Chris is a regular speaker at industry conferences plus is a frequent radio commentator.

Annie Donaldson

Nurse and Carer

Annie has a long career in both nursing and the media. She has planned and co-ordinated the medical support from both international TV productions and major stadium events. In recent years she has been a primary family carer plus involved in structured carer support.