Living Care rebrands to Fresh Hope Care

Not-for-profit organisation Living Care has this month rebranded and is now known as Fresh Hope Care. The Christian organisation, which is also celebrating its 80th birthday this year, offers home care, retirement living and residential services across New South Wales.

Fresh Hope Care’s parent organisation, Fresh Hope (Churches of Christ in NSW) views the rebrand as a way of reinforcing the organisation’s connection to the community, with its values and spiritual beliefs borne out of local church vision.

Natalie Cook, the Executive Director of Fresh Hope Care, says “We believe that our rebrand will help position Fresh Hope Care as a leader in the provision of aged care services and retirement living across both regional and metropolitan New South Wales. This rebrand looks towards a brighter future, assisting us to increase our current services.”

The strategy behind the rebrand is designed to meet and adapt to the new emerging social climate in Australia. For instance, there has been an increase in the proportion of Australian’s aged 65 and over from 12.0% in 1996 to 15.3% in 2016. During the same years the proportion of people aged 85 years and over almost doubled from 1.1% to 2.0%.


Fresh Hope Care is committed to proactively meeting the developing needs of Australia’s ageing population, focusing its new direction on a path where we will be responsive to the changing ways services need to be delivered. The health and wellbeing of those we care for and the quality of care delivered will continue to be Fresh Hope Care’s top priority.

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A special thanks to our contributors

Jill Donaldson


Jill has been practicing as a clinical physiotherapist for 30 years. For the last 13 years she has worked solely in the Aged Care sector in more than 50 metropolitan and regional facilities. Jill has also toured care facilities in the US and Africa and is a passionate advocate for both the residents in aged care and the staff who care for them. She researches and writes for DCM Media.

Chris Baynes

DCM Media, agedcare101

Chris has been a journalist and publisher in the retirement village and aged care sectors for 11 years. He has visited over 250 retirement villages and 50 aged care facilities both within Australia and internationally. Chris is a regular speaker at industry conferences plus is a frequent radio commentator.

Annie Donaldson

Nurse and Carer

Annie has a long career in both nursing and the media. She has planned and co-ordinated the medical support from both international TV productions and major stadium events. In recent years she has been a primary family carer plus involved in structured carer support.