Uber launches ride hotline for Australians aged over 65

The ride service, popular with young professionals, has launched a phone-booking facility designed to attract more older people.

Uber Australia and New Zealand General Manager Rides, Dom Taylor, said research conducted by YouGov showed 93 per cent of Australians aged 65 and over felt more confident booking services over the phone.

He hoped the new hotline could provide a new transport option for them.

“It’s a bit of a back-to-the-future moment for us,” he said.

“There are groups within the community that are less open to using apps for a number of reasons, and we can still use our core product to help them move around.”

How does it work?

The new 13-UBER service, available between 5am and 8pm, will allow users to book a ride over the phone, or set up an Uber account for the first time.

Users must have a mobile phone to receive a text message with ride details, and will receive a second text message when their driver arrives at their pick-up location.

“We have seen in the US it is a source of new riders coming to the platform who are less comfortable with apps,” Dom said.

“We know that older Aussies have a lot of appointments and that they are a very social group of people who are still going out for dinners and to the movies.”

National Seniors Australia chief executive Chris Grice said he welcomed the move to make the service more accessible, and hoped it would help seniors with specific challenges, such as mobility issues.

“Not everyone is able or comfortable using apps because of privacy, security and storage concerns,” he said.

“It’s an interesting reflection of society, but a good one, [and] we welcome being able to make a phone call and speak with a person to book a service.”

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A special thanks to our contributors

Antonia Norris

Researcher and Contributor

Antonia has led the operations and growth of the agedcare101.com.au and villages.com.au within the DCM Group in Australia and New Zealand for several years. This has included the research and creation agedcare101 in 2016, the creation of the DCM Institute and Te Ara Institute, the joint contribution of Care & Living with Mercer (CaLM) and the TV series, The Best 30 Years, screened on NINE nationally.



Caroline has a wealth of experience writing within the retirement and aged care sector and is a contributing journalist for the Villages.com.au and agedcare101 blog and accompanying newsletters.

Ian Horswill


Ian is a journalist, writer and sub-editor for the aged care sector, working at The DCM Group. He writes for The Weekly Source, agedcare101, villages.com.au and the DCM Institute fortnightly newsletter Friday. Ian is in daily contact with CEOs of retirement living, land lease and the aged care operations and makes a new contact every week. He investigates media releases, LinkedIn and Facebook for a good source for ideas for stories.

Lauren Broomham

Retirement and Aged Care Journalist

Lauren is a journalist for villages.com.au, agedcare101 and The Donaldson Sisters. Growing up in a big family in small town communities, she has always had a love for the written word, joining her local library at the age of six months. With over eight years' experience in writing and editing, she is a keen follower of news and current affairs with a nose for a good story.

Jill Donaldson


Jill has been practicing as a clinical physiotherapist for 30 years. For the last 13 years she has worked solely in the Aged Care sector in more than 50 metropolitan and regional facilities. Jill has also toured care facilities in the US and Africa and is a passionate advocate for both the residents in aged care and the staff who care for them. She researches and writes for DCM Media.

Chris Baynes

DCM Media, agedcare101

Chris has been a journalist and publisher in the retirement village and aged care sectors for 11 years. He has visited over 250 retirement villages and 50 aged care facilities both within Australia and internationally. Chris is a regular speaker at industry conferences plus is a frequent radio commentator.

Annie Donaldson

Nurse and Carer

Annie has a long career in both nursing and the media. She has planned and co-ordinated the medical support from both international TV productions and major stadium events. In recent years she has been a primary family carer plus involved in structured carer support.