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    • A new look for Silver Chain

    Silver Chain Group, the largest provider of complex in-home health and aged care in Australia, has rebranded to Silverchain and unveiled a new slogan.

    Silverchain, which has been established as a Not For Profit organisation for almost 130 years, says its “Health. Human. Home” slogan was chosen to “better reflect the complex community care that we deliver every day”.

    “The new brand also represents our national expansion and growth, and our investment in research and innovation to find unique solutions to the challenges in the health and aged care system across Australia.

    “The rapid changes in demand, technology, consumer choice and public policy have disrupted the dominant bricks-and-mortar approach and people are seeking better connected care in the safety of their own homes,” the provider said.

    Silverchain says its new branding and slogan better reflects its aspiration to deliver a better system for home care.

    “Guided by our world-class research, supported with the latest technology and delivered with the human touch of someone who cares, we are the national leaders of complete care in the home.

    In three simple words we aim to express what we do, how we work, and what differentiates us from others: Health. Human. Home."

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    A special thanks to our contributors

    Icons
    Caroline Egan

    DCM Media, agedcare101

    Caroline has a wealth of experience writing within the retirement and aged care sector and is a contributing journalist for the Villages.com.au and agedcare101 blog and accompanying newsletters.

    Read Profile
    Icons
    Ian Horswill

    Journalist

    Ian is a journalist, writer and sub-editor for the aged care sector, working at The DCM Group. He writes for The Weekly Source, agedcare101, villages.com.au and the DCM Institute fortnightly newsletter Friday. Ian is in daily contact with CEOs of retirement living, land lease and the aged care operations and makes a new contact every week. He investigates media releases, LinkedIn and Facebook for a good source for ideas for stories.

    Read Profile
    Icons
    Lauren Broomham

    Retirement and Aged Care Journalist

    Lauren is a journalist for villages.com.au, agedcare101 and The Donaldson Sisters. Growing up in a big family in small town communities, she has always had a love for the written word, joining her local library at the age of six months. With over eight years' experience in writing and editing, she is a keen follower of news and current affairs with a nose for a good story.

    Read Profile
    Icons
    Jill Donaldson

    Physiotherapist

    Jill has been practicing as a clinical physiotherapist for 30 years. For the last 13 years she has worked solely in the Aged Care sector in more than 50 metropolitan and regional facilities. Jill has also toured care facilities in the US and Africa and is a passionate advocate for both the residents in aged care and the staff who care for them. She researches and writes for DCM Media.

    Read Profile
    Icons
    Chris Baynes

    DCM Media, agedcare101

    Chris has been a journalist and publisher in the retirement village and aged care sectors for 11 years. He has visited over 250 retirement villages and 50 aged care facilities both within Australia and internationally. Chris is a regular speaker at industry conferences plus is a frequent radio commentator.

    Read Profile
    Icons
    Annie Donaldson

    Nurse and Carer

    Annie has a long career in both nursing and the media. She has planned and co-ordinated the medical support from both international TV productions and major stadium events. In recent years she has been a primary family carer plus involved in structured carer support.

    Read Profile
    Icons
    Caroline Egan

    DCM Media, agedcare101

    Caroline has a wealth of experience writing within the retirement and aged care sector and is a contributing journalist for the Villages.com.au and agedcare101 blog and accompanying newsletters.

    Read Profile
    Icons
    Ian Horswill

    Journalist

    Ian is a journalist, writer and sub-editor for the aged care sector, working at The DCM Group. He writes for The Weekly Source, agedcare101, villages.com.au and the DCM Institute fortnightly newsletter Friday. Ian is in daily contact with CEOs of retirement living, land lease and the aged care operations and makes a new contact every week. He investigates media releases, LinkedIn and Facebook for a good source for ideas for stories.

    Read Profile
    Icons
    Lauren Broomham

    Retirement and Aged Care Journalist

    Lauren is a journalist for villages.com.au, agedcare101 and The Donaldson Sisters. Growing up in a big family in small town communities, she has always had a love for the written word, joining her local library at the age of six months. With over eight years' experience in writing and editing, she is a keen follower of news and current affairs with a nose for a good story.

    Read Profile
    Icons
    Jill Donaldson

    Physiotherapist

    Jill has been practicing as a clinical physiotherapist for 30 years. For the last 13 years she has worked solely in the Aged Care sector in more than 50 metropolitan and regional facilities. Jill has also toured care facilities in the US and Africa and is a passionate advocate for both the residents in aged care and the staff who care for them. She researches and writes for DCM Media.

    Read Profile
    Icons
    Chris Baynes

    DCM Media, agedcare101

    Chris has been a journalist and publisher in the retirement village and aged care sectors for 11 years. He has visited over 250 retirement villages and 50 aged care facilities both within Australia and internationally. Chris is a regular speaker at industry conferences plus is a frequent radio commentator.

    Read Profile
    Icons
    Annie Donaldson

    Nurse and Carer

    Annie has a long career in both nursing and the media. She has planned and co-ordinated the medical support from both international TV productions and major stadium events. In recent years she has been a primary family carer plus involved in structured carer support.

    Read Profile