A new look for Silver Chain

Silver Chain Group, the largest provider of complex in-home health and aged care in Australia, has rebranded to Silverchain and unveiled a new slogan.

Silverchain, which has been established as a Not For Profit organisation for almost 130 years, says its “Health. Human. Home” slogan was chosen to “better reflect the complex community care that we deliver every day”.

“The new brand also represents our national expansion and growth, and our investment in research and innovation to find unique solutions to the challenges in the health and aged care system across Australia.

“The rapid changes in demand, technology, consumer choice and public policy have disrupted the dominant bricks-and-mortar approach and people are seeking better connected care in the safety of their own homes,” the provider said.

Silverchain says its new branding and slogan better reflects its aspiration to deliver a better system for home care.

“Guided by our world-class research, supported with the latest technology and delivered with the human touch of someone who cares, we are the national leaders of complete care in the home.

In three simple words we aim to express what we do, how we work, and what differentiates us from others: Health. Human. Home."

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A special thanks to our contributors

Jill Donaldson


Jill has been practicing as a clinical physiotherapist for 30 years. For the last 13 years she has worked solely in the Aged Care sector in more than 50 metropolitan and regional facilities. Jill has also toured care facilities in the US and Africa and is a passionate advocate for both the residents in aged care and the staff who care for them. She researches and writes for DCM Media.

Chris Baynes

DCM Media, agedcare101

Chris has been a journalist and publisher in the retirement village and aged care sectors for 11 years. He has visited over 250 retirement villages and 50 aged care facilities both within Australia and internationally. Chris is a regular speaker at industry conferences plus is a frequent radio commentator.

Annie Donaldson

Nurse and Carer

Annie has a long career in both nursing and the media. She has planned and co-ordinated the medical support from both international TV productions and major stadium events. In recent years she has been a primary family carer plus involved in structured carer support.